v2.1

Legionis Brand Guide

The definitive visual and verbal identity system for legionis.ai

Many acting as one.

Commander-Architect

Legionis is the AI workforce platform that makes teams of autonomous agents act as one. The name comes from Latin: the genitive of "legio," meaning "of the legion."

The Commander

Decisive, organized, collective authority, strategic vision. "Many acting as one." The platform commands agent teams with precision.

The Architect

Systematic, structured, intelligent design, purposeful. Every agent, every pack, every formation is engineered, not improvised.

Brand Promise

Teams of autonomous AI agents that augment human work.

Category

AI Workforce Platform. General-purpose, not niche. Not a product management tool, a coding assistant, or a chatbot.

AttributeWhat It MeansWhat It Is NOT
AuthoritativeWe speak with the weight of structured intelligenceNot arrogant or condescending
PreciseEvery element is deliberate, from grid to gapNot rigid or inflexible
CollectivePower comes from many, not oneNot impersonal or faceless
ProfessionalBuilt for serious work at serious scaleNot corporate or bureaucratic
ConfidentWe know what we are and what we doNot boastful or hyperbolic
EngineeredDesign decisions are systematic, not decorativeNot cold or mechanical

Obsidian + Amber system New v2.1

Light-mode-default brand with warm authority. Obsidian for depth, Amber for command, Gold for energy. Replaces the v2.0 Deep Indigo system to break from the generic "dark AI startup" aesthetic.

Why Obsidian + Amber?

Roman legions carried golden eagles (aquilae) as their standards. The amber/gold connects "Legionis" to its namesake at a subconscious level. Amber reads as authority and insignia. Zero AI startups use amber as primary. In a sea of purple and blue, Legionis is immediately identifiable.

Primary Colors

Charcoal Obsidian
#1c1917
Primary brand dark, hero backgrounds, authority
Amber Command
#d97706
Primary accent, Formation L, CTAs, headings
Gold Signal
#f59e0b
Active states, highlights, accent corner
Deep Bronze
#92400e
Depth, gravitas, dark-mode headings
Warm Stone
#fafaf9
Default page background, text on dark

Neutrals (Stone Scale)

Stone 100
#f5f5f4
Elevated surfaces, cards
Stone 200
#e7e5e4
Borders, dividers
Stone 500
#78716c
Tertiary text, captions
Stone 600
#57534e
Body text on light
Stone 900
#1c1917
High-emphasis text, headings

Semantic Colors

Success
#22c55e
Positive states, completion
Error
#ef4444
Destructive actions, alerts
Info
#3b82f6
Informational states

Amber vs. Warning

Amber is the brand color. For UI warning states, use #ef4444 (Error/Red) instead of yellow/amber to avoid semantic confusion. The brand amber should appear only in brand elements (logo, CTAs, headings, accents), never as a system warning indicator.

Mode Mapping Updated v2.1

ElementLight Mode (Default)Dark Mode
Page background#fafaf9 Warm Stone#1c1917 Obsidian
Surface / Cards#ffffff#292524
Elevated surface#f5f5f4#44403c
Primary text#1c1917#fafaf9
Secondary text#57534e#a8a29e
Border#e7e5e4#57534e
Interactive accent#d97706 Amber#f59e0b Gold
Accent hover#b45309#fbbf24

Accessibility (WCAG AA)

CombinationForegroundBackgroundRatioRating
Primary text (light)#1c1917#fafaf916.8:1AAA
Primary text (dark)#fafaf9#1c191716.8:1AAA
Body text (light)#57534e#fafaf95.9:1AA
Amber on dark#d97706#1c19175.4:1AA
Gold on dark#f59e0b#1c19177.5:1AAA
Amber on light (large text)#d97706#fafaf93.6:1AA Large
White on amber#ffffff#d977063.4:1AA Large

Accessibility Note

Amber (#d97706) on light backgrounds passes AA only for large text (18px+/bold 14px+). For small body text, always use Obsidian (#1c1917) or Stone 600 (#57534e). Use amber for headings, CTAs, icons, and decorative accents only.

Type system

Four-tier font stack: Grid Type (logo), Space Grotesk (display), Inter (body), JetBrains Mono (code).

Display / Headlines. Space Grotesk 700
Many acting as one
H1. Space Grotesk 700, 36px
Your AI workforce awaits
H2. Space Grotesk 600, 28px
Expert teams, ready now
H3. Space Grotesk 600, 22px
Organizational memory that compounds
Body. Inter 400, 16px
Legionis is teams of expert agents with organizational memory that compounds. They consult, delegate, review, and debate with each other. Like a real team.
Code. JetBrains Mono 400, 14px
@pm draft a PRD for user authentication
@marketing plan the product launch campaign
context/decisions/2026/DR-2026-003.md
Overline. Inter 600, 11px, ALL CAPS
Domain Pack • Product Organization • Expert Team

How Legionis speaks

Like a senior leader who has built and led real teams: direct about what works, respects the intelligence of the audience.

Commanding
Timid --- Measured --- Confident --- COMMANDING --- Arrogant ^ [Legionis]
This:
"Give the word. Your team moves."
Not that:
"Try using our AI agents to maybe help with product work."
Substantive
Vague --- General --- Specific --- SUBSTANTIVE --- Dense ^ [Legionis]
This:
"4 collaboration protocols. Persistent context. Cross-domain memory."
Not that:
"Advanced features for modern teams."
Collective
Individual --- Paired --- Group --- COLLECTIVE --- Hive-mind ^ [Legionis]
This:
"Your first team is standing by."
Not that:
"Start your AI journey."
Direct
Cryptic --- Terse --- DIRECT --- Clear --- Verbose ^ [Legionis]
This:
"You need a team. Yours is ready."
Not that:
"In today's fast-paced business environment, the need for cross-functional collaboration has never been greater."

What we say

From master narrative through elevator pitch to value pillars.

Master Narrative

Every professional has the judgment and vision to do extraordinary work. What they lack is a team of senior specialists to back them up. AI promised to help, but single agents with no memory and no collaboration hit a ceiling fast. Legionis gives you that team. Expert agents who bring different perspectives, challenge your thinking, and compound organizational memory across every decision. One person, empowered to operate like an entire department.

Elevator Pitch (10 seconds)

Legionis is an AI workforce platform that gives every professional a team of senior specialists. They bring different perspectives to your decisions, collaborate with each other, and get smarter the longer you work together. Not a chatbot. A career multiplier.

Value Proposition Pillars

A workforce awaits. Not a prompt.

Every team has deep domain knowledge, structured workflows, and collaboration protocols. No prompt engineering. Ready when you are.

Your 100th decision is informed by the first 99.

Decisions, assumptions, learnings, and feedback accumulate across every session. Context carries forward. Your AI workforce gets smarter the longer you use it.

Real teamwork. Not parallel chatbots.

Agents consult each other for perspectives, delegate sub-tasks to specialists, review each other's work, and debate genuine tradeoffs. Like a team.

One team today. An entire org tomorrow.

Choose your first team. Then add another. Each domain pack gives you a specialized team, and shared organizational memory means they already know what each other decided.

Your data lives where you put it. Always.

Files stay in your cloud storage. Context stays in your workspace. Nothing leaves your control. Bring your own API keys and connect the AI providers you trust.

Tagline System

ContextTaglineUsage
PrimaryMany acting as one.Brand campaigns, hero, about page
FunctionalYour AI workforce.SEO, ads, first-mention
Feature pagesYour expertise, standing by.Action-oriented contexts
PricingExpert teams. On demand.Value-for-cost framing
OnboardingYour team is ready.Welcome/arrival moments
EnterpriseThe workforce that compounds.Strategic buyer messaging

The Formation Assembly

The brand's signature motion: five squares starting scattered and assembling into the L-formation. "Many acting as one" in motion.

PhaseDurationEasing
Scatter to movement100msease-in
Movement to position400ms/square, staggered 80msease-out
Color transition (corner)200msease-in-out
Total sequence~800ms

Interaction Motion Tokens

InteractionDurationEasing
Hover (buttons, cards)150mscubic-bezier(0.16, 1, 0.3, 1)
Dropdown open200msease-out
Modal open250msease-out (scale from 0.95)
Page transition300msease-in-out
Toast notification300ms in / 200ms outease-out / ease-in

In context Updated v2.1

How the brand system appears across key touchpoints with the Obsidian + Amber palette.

Website Header

LEGIONIS
Product Pricing Docs Get started

Website Hero

Your team is your superpower.
Senior specialists standing behind every decision you make.
Assemble your team See them work

Small Format

Favicon 32px
App Icon 48px
Social Avatar

Extended visual system

The Formation L concept extends into backgrounds, loading states, and section dividers.

Grid Dots

opacity: 0.04 in production

Grid Lines

opacity: 0.03 in production

Section Divider

Three small squares replace horizontal rules, echoing the Formation L.

Loading State

Inline loading: three squares pulsing in sequence.

Vocabulary guidelines

Canonical terms and words to avoid. Consistency in language reinforces the brand.

Words We Use

WorkforceNot "tool" or "assistant"
Assemble / CommandNot "deploy", "set up" or "activate"
TeamNot "agents", "bots" or "chatbots"
Domain packNot "module" or "plugin"
AugmentNot "replace" or "automate"
OrchestrateNot "manage" or "handle"
FormationNot "group" or "cluster"
CompoundNot "improve" or "learn"
Every departmentNot "9 departments" or "81 agents"

Words to Avoid

AI-poweredLead with the outcome
RevolutionaryLet capability speak
LeverageUse "use" or "command"
Simple / Easy"Direct" or "clear"
JustOmit entirely
Magic / Magical"Systematic" or "coordinated"
Em dashesPeriods, commas, colons
SolutionName the specific thing
Deploy / Pre-built"Assemble", "command", "ready now"
X agents / Y skillsTalk teams, not headcount
Specific countsUse "every", "all", "full"

AI Communication Philosophy

SayDo Not Say
"Augment your team""Replace your team"
"Surface perspectives so you can decide""Make decisions for you"
"Your workforce""Our AI"
"Your teams stand ready""Train your AI"
"Organizational memory""AI that learns about you"

How we differentiate

Clear positioning against every alternative the buyer is evaluating.

vs. ChatGPT / Claude / Gemini

Direct AI
Reframe: "You've proven AI helps. Now upgrade from one agent to a workforce."

Key: One agent vs. a full team. No memory vs. compounding.

vs. Jasper / Harvey

Vertical AI Tools
Reframe: "Great for one silo. What about everything else?"

Key: Single domain vs. expanding packs with shared memory.

vs. CrewAI / AutoGen

Agent Builders
Reframe: "You can build empty agents. Our expert teams are already waiting."

Key: LEGO bricks vs. finished building, furnished and staffed.

vs. Custom Development

Internal Build
Reframe: "They could. But should they?"

Key: Months vs. minutes. Your eng team should build your product.

vs. Doing Nothing

Status Quo
Reframe: "Getting by is not the same as multiplying."

Key: The compounding cost of organizational memory loss.

Ready-to-use copy Updated v2.1

Reference implementations of the voice guide for key touchpoints.

Homepage Hero. Option A

Your team is your superpower.

Senior specialists standing behind every decision you make. Different perspectives, one shared memory.

Assemble your team
Homepage Hero. Option B

Every great decision deserves a second opinion. Or a fifth.

A strategist, an analyst, a finance lead, a marketer. All with your context. All ready when you are.

Assemble your team
Demo Section Header

Give the word. Your team moves.

See what happens when you brief your team on a real task.

Watch the demo
Teams Section Header

Every department. Your command.

Product, Marketing, Finance, Legal, Design, Operations, and more. Start wherever you need.

See the teams

Feature Headers

FeatureHeaderSupporting Line
Domain PacksExpert teams. Ready now.Every team has deep domain knowledge and collaboration protocols.
Meeting ModeThe meeting where everyone is an expert.Multiple agents. Attributed perspectives. Tensions surfaced. You decide.
Org MemoryYour workforce gets smarter every day.Decisions, assumptions, and learnings compound across sessions.
CollaborationReal teamwork. Not parallel chatbots.Agents consult, delegate, review, and debate with each other.

Microcopy

LocationCopy
Login page"Sign in to your workforce"
Loading state"Your team is thinking..."
Activation success"Formation assembled. Your team is active."
Empty workspace"Your first team is standing by. Choose a domain pack."
404 page"This page is not in the formation."
Context recall"Your organizational memory found related items."
Chat input hint"Type @ to pick your specialist"

Before publishing

Every piece of customer-facing copy must pass this checklist.

  • No em dashes. Use periods, commas, colons, or semicolons.
  • No "AI-powered." Lead with the outcome, not the technology.
  • No superlatives without evidence. "Best," "revolutionary" are banned.
  • No "just." Remove it. The sentence is better without it.
  • No hard-coded counts. "Every department" not "9 departments."
  • Uses canonical terms. Check vocabulary guide for correct terminology.
  • Sounds like a team, not a tool. Would swapping "Legionis" for "ChatGPT" still work? If yes, rewrite.
  • The human is in command. Agents augment and surface. Humans decide.
  • Specifics over adjectives. Numbers, names, capabilities over modifiers.
  • Would a VP Product say this to a peer? If not, rewrite.
  • Under word count. Web: 15 words/sentence. Email: 3 paragraphs. Social: one point.

Downloadable assets Updated v2.1

All assets updated to the Obsidian + Amber palette. Click any asset to download as SVG.

Click the Download SVG button on any asset. SVGs are resolution-independent and work at any scale.

Formation L Icon Mark

Primary Accent
On dark background
Primary Accent
On light background
Monochrome White
For dark backgrounds
Monochrome Dark
For light backgrounds

Horizontal Lockup

LEGIONIS
Horizontal Lockup
Primary on dark
LEGIONIS
Horizontal Lockup
Primary on light

Social & Open Graph

Social Avatar
LinkedIn, X, GitHub
LEGIONIS Many acting as one. legionis.ai
OG Image (1200x630)
Social sharing preview

Email Signature

Yohay Etsion
Founder
LEGIONIS
legionis.ai
Email Signature
Template with Formation L

Complete Asset Index

AssetVariantsFormatUsage
Formation L IconPrimary Amber (dark/light), Mono White, Mono DarkSVGApp icon, favicon base, standalone mark
Horizontal LockupPrimary Dark, Primary LightSVGWebsite header, documents, presentations
Social AvatarCircle (dark bg, amber icon)SVGLinkedIn, X, GitHub
OG Image1200x630 (obsidian bg, amber dots)SVGSocial sharing, link previews
Email SignatureStandard (amber accent)HTMLTeam email signatures

Changelog

VersionDateChanges
v2.1 Feb 2026 Color system overhaul: Deep Indigo replaced by Obsidian + Amber.
Light mode default: Marketing site and app default to light mode.
Evergreen copy: Removed all hard-coded agent/department counts.
Updated copy: "Give the word. Your team moves." / "Every department. Your command."
All assets: Rebuilt with Amber Formation L and Obsidian backgrounds.
v2.0 Feb 2026 Complete rewrite for Legionis rebrand. Deep Indigo system. New voice guide.
v1.0 Jan 2026 Original Product Org OS branding (Navy palette). Superseded.